Esquires Coffeeto open its first store in Pakistan

76

Esquires Coffee, the New Zealand based international coffee house franchise, today announces it will open its first coffee store in Pakistan in early March,bringing to the country the very-best in third-wave artisanal, Organic and Fairtrade café culture.

The new store at Zamzama Boulevard, Karachi is the first of a planned network of 40 stores to be rolled out across Pakistan over the next ten years.

“New Zealand, where a morning cup of coffee from an artisanal café has been elevated to the status of a national institution, leads global café culture,” says Bearhug Chief Executive JehanzebParacha(The master franchisee for Pakistan)

“The country’s best coffee houses are at the hub of local communities. They are meeting places for families and friends and a place to informally conduct business from early morning often late into the evening,”Mr Paracha said.

“Esquirestakes the very best of this culture and is building a global, artisanal and responsible global coffee brand. Our cafés are focused on the local community. Theyoffer great Organic and Fairtrade coffee and honest and healthy food that makes the best use of local ingredients and is attuned to local tastes and habits.

“It is a recipe that is resonating around the world. Esquires Coffee now operates nearly 100 coffee houses in communities as diverse as Ireland, the UK, China, Portugal, Canada and many countries in the Middle East. These countries have taken to Esquires relaxed, community-focussed,artisanal informality. We are very excited about the prospects for Esquires Coffee in Pakistan”

Bearhug Pvt obtained the rights to operate the Esquires Coffee brand in Pakistan from the New Zealand-based publicly-listed Cooks Global Foods Group in 2017.

Cooks Global Foods owns the international intellectual property and master franchising rights to Esquires Coffee Houses worldwide, excluding New Zealand and Australia.

Cooks Global Foods Executive Chairman Keith Jackson said Pakistan represents a very good opportunityfor the company.

“Pakistan’s economy is growing strongly and, according to the World Bank[1], growth is expected to accelerate between now and 2020. It also has a fast-growing middle class hungry forinternational brands and experiences,” Mr Jackson said.

“We are excited about the expertise and knowledge of the local markets that the Bearhug’steam brings to the table and we are confident that together we can make the

Esquires Coffeeto open its first store in Pakistan

 

Esquires Coffee, the New Zealand based international coffee house franchise, today announces it will open its first coffee store in Pakistan in early March,bringing to the country the very-best in third-wave artisanal, Organic and Fairtrade café culture.

The new store at Zamzama Boulevard, Karachi is the first of a planned network of 40 stores to be rolled out across Pakistan over the next ten years.

“New Zealand, where a morning cup of coffee from an artisanal café has been elevated to the status of a national institution, leads global café culture,” says Bearhug Chief Executive JehanzebParacha(The master franchisee for Pakistan)

“The country’s best coffee houses are at the hub of local communities. They are meeting places for families and friends and a place to informally conduct business from early morning often late into the evening,”Mr Paracha said.

“Esquirestakes the very best of this culture and is building a global, artisanal and responsible global coffee brand. Our cafés are focused on the local community. Theyoffer great Organic and Fairtrade coffee and honest and healthy food that makes the best use of local ingredients and is attuned to local tastes and habits.

“It is a recipe that is resonating around the world. Esquires Coffee now operates nearly 100 coffee houses in communities as diverse as Ireland, the UK, China, Portugal, Canada and many countries in the Middle East. These countries have taken to Esquires relaxed, community-focussed,artisanal informality. We are very excited about the prospects for Esquires Coffee in Pakistan”

Bearhug Pvt obtained the rights to operate the Esquires Coffee brand in Pakistan from the New Zealand-based publicly-listed Cooks Global Foods Group in 2017.

Cooks Global Foods owns the international intellectual property and master franchising rights to Esquires Coffee Houses worldwide, excluding New Zealand and Australia.

Cooks Global Foods Executive Chairman Keith Jackson said Pakistan represents a very good opportunityfor the company.

“Pakistan’s economy is growing strongly and, according to the World Bank[1], growth is expected to accelerate between now and 2020. It also has a fast-growing middle class hungry forinternational brands and experiences,” Mr Jackson said.

Print Friendly
SHARE